For the new-age customer, it’s all about personalization and customization. When someone buys a car today, he doesn’t just stop at the default looks and style. The average buyer today wants the stamp of his personality in whatever he buys. Be it as small a thing as his notebook to as big as a car. The customer is just not happy with whatever is provided on a plate to him. He wants to add a touch of his persona, a nick here, an addition there. The Indian Automative industry has not been left untouched with this phenomenon either.
The industry understands its customer and is constantly looking out for ways to attract him and provide him the best package of what the customer wants. What started with bikes a few years back has now spread to the four-wheelers as well as more and more cars are customized according to the needs and desires of the average customer. It’s now the turn of India’s largest car manufacturer Maruti Suzuki to come up with a customization option, customizing how a car looks by providing designer car wraps.
Maruti Suzuki has provided this option in its exciting new offering Maruti Suzuki A-Star and Maruti Suzuki A-Star Automatic where the car can be customized in 16 different options, each one to suit an individual’s personal style and identity. Much more exciting is the fact that apart from designing the car’s look according to one’s style, these car wraps have their exclusive names as well, making the wrap an extension of a person’s individual personality.
The 16 exclusive designer car wraps go by the names of Adventure, Daredevil, Dazzler, Evergreen, Freedom, Hip Hoper, Lightning, Lively, Nocturnal, Rockstar, Passionate, Sturdy, Techie, Sharp and Warrior. A customer having A-Star can get his car wrapped with a car wrap of his choice fir nominal rates. It’s a novel concept which makes the Generation Y, which forms the target group for the car; stand out from its peers.
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