For any brand to be deemed successful today, just having a good brand equity and a name is not enough. Its success and mindset can be gauged from the brand’s internet presence, more specifically the social media.
In an age where an average person’s day starts and ends with Facebook, Twitter and other Social Networking sites, it comes as no surprise that each and every brand, whether small or big, is trying to influence the customers through their presence on social networking sites.
While some brands choose to promote their products or product line through these social networking sites, there are still others which focus on either the philosophy, the thought or the image of the brand. S, if there is an MTV India page on Facebook that takes potshots at cricketers and Bollywood stars and be what it is –KOOL, there are others like A-Star Stop@Nothing, Maruti A-Star’s official Facebook page which focuses on the tagline of Stop@Nothing.
The tagline of Stop@Nothing seems to have been chosen after putting a lot of thought and keeping in mind the brand’s identity. A-Star’s page info very clearly reads that the page is all about the never-say-die spirit and the self-belief that each individual carries in his heart.
It comes as a surprise that the page never talks about the product but just focuses on the philosophy. It is a nice change in fact, as this is something unheard of with an automobile brand. Then again, this tagline and the approach online shows that A-Star is truly ‘different’ and doesn’t cater to the laid down norms of the society. It is here to make a place for itself and be the man among all the men.
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