Maruti Suzuki launches Car “Wrap” for A-Star Customers

Maruti Suzuki launched A-Star in November 2008 to cater to the needs and demands of the youth who were looking for a sporty car which provided the best of the features at a comparatively lesser price. To boost sales of the A-Star, Maruti Suzuki’s compact car targeted at the youth segment, the company has introduced the concept of ‘wrapping’ for the first time in the Indian market.

Maruti Suzuki plans to introduce 16 designs and offer options. Maruti Suzuki plans to launch sixteen such designs, priced at Rs 11,000 each which would be made available to existing and new A-Star consumers. The company intends to launch another 34 designs over the coming months. Now A-Star buyers can opt for car body with graphic designs.

Designer car wraps lend novelty and makes the car stand out in a crowd. The youth want their car to stand out in the crowd and hence Maruti has come up with this unique concept for them. Buyers can also get sticker-type wraps for the roof of the car at an additional cost of Rs 18,000, which includes fitting charges. With these plans for customization, Maruti hopes of attracting the young and successful towards its hatchback. The car also provides an efficiency of 19km/l. This feature of the car is sure to attract many Indian buyers where fuel prices are always on the rise.

On the whole the Maruti A-Star is stylish with its sporty and youthful look. It has an easy urban mobility. Though the car is light due to downsizing, its interiors are quite roomy and comfortable.

The Maruti A-Star has launched with 9 different shades which are the Arctic White, Desert Brown, Azure Grey, Paradise Blue, Healing Green, Sunlight Copper, Bright Red, Silky Silver and Midnight Black.

A-Star, which is Maruti's largest selling model in overseas market, is produced at the company's Manesar plant.  All the variants of the Maruti A-Star have body colored bumpers, mirrors and roof mounted fog lamps and stop lamp. The seats and door of the A-Star are fabric lined.