Friday, August 27, 2010

Maruti Suzuki A-Star

 Maruti launched its A-Star in 2008 keeping in mind the changing demands of the Indian consumer. Maruti Suzuki has held nearly 50% share of the domestic automobile market in India and has repeatedly expressed its desire to hold and build upon its position. A-Star was positioned in the premium A2 segment and targeted towards urban young professionals; the stylish, sporty and youthful A-Star delivers a fantastic driving experience with futuristic looks.

This new car, built under the slogan - small cars for big future - stems from Suzuki's commitment to make India the global hub for small cars. This car is Suzuki's fifth World Strategic Model. The A-Star is produced at company's Manesar plant. It is the first indigenous car launched in India; a refreshing diversion from “foreign inspired cars”.

A Brand New Engine and Transmission

The Maruti Suzuki A-Star is the first car from Maruti Suzuki to be fitted with the new KB Series engine. The K10B engine on the A-Star is carefully designed to meet the current and forthcoming environment
norms in India as well as in the advanced markets of the Western world. In India, the engine conforms to the present BS-III emission norms

The KB series engine plant was built at an investment of Rs 1,200 crore. The engine is an outcome of over three years of design and development in collaboration with Suzuki Motor Corporation.

The new-generation three-cylinder, light-weight aluminum K10B engine is a major initiative undertaken by the company towards offering latest technology to its customers. Maruti Suzuki engineers have put together a host of innovative technologies to enhance performance, minimize friction and provide high acceleration. The engine offers power of 67ps @ 6200 rpm and torque of 90nm @ 3500 rpm. The flat torque curve comes in handy while negotiating the stop-go city traffic conditions with ease. The engine and other features in A-Star make driving a pleasurable experience on the city roads.

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